QUARTERLY LUXURY PRIZE PARTNERSHIP PROPOSAL
CUNARD × CRUISEFOR99P.COM
A prestige partnership delivering luxury experiences, meaningful impact, and long-term brand advocacy.
CUNARD . CRUISEFOR99P.COM . CHARITY PARTNER
High-intent audiences
UK charities supported
Heritage amplified
This collaboration amplifies Cunard's heritage, supports UK charities, and introduces high-intent audiences to Cunard's funnel —all through a fully compliant, brand-safe promotional model.
Cruisefor99p.com proposes a 12-month partnership with Cunard to deliver quarterly luxury cruise prizes.
EXECUTIVE SUMMARY
A twelve-month luxury prize partnership
Cruisefor99p.com aligns perfectly with this DNA.
Prestige cultural partnerships
Heritage storytelling
Luxury experiences
Strong CSR commitments
High-value audience engagement
Cunard's brand is built on prestige, heritage and unforgettable experience.
WHY CUNARD
Built for a brand like yours
National reach
Elevates Cunard through quarterly national campaigns
Premium content
Delivers premium editorial, video and photography
Charitable impact
Supports UK charities with meaningful fundraising
Qualified audiences
Generates high-intent, opt-in audiences
Lasting advocacy
Creates long-term brand advocates
Zero-risk upside
Creates long-term brand advocates
PARTNERSHIP VISION
A prestige collaboration that delivers
Q1
Queen Anne / Queen Elizabeth —7 nights
New-year luxury campaign with a strong press angle.
Q2
Queen Mary 2 Transatlantic Crossing
Heritage storytelling and cultural alignment
Q3
Norwegian Fjords / Mediterranean
High visual impact and summer engagement.
Q4
Caribbean Iconic Collection
New-year luxury campaign with a strong press angle.
QUARTERLY PRIZE STRUCTURE
Four seasons of luxury
Guaranteed value, every quarter
National campaign presence four times a year
Opt-in audience growth
Permission-based, high-intent subscribers
CSR impact
Aligned with Cunard's charitable commitments
Premium content library
Video, photography and editorial assets
First-time cruiser acquisition
High-value new-to-brand customers
Brand-safe execution
Fully compliant and carefully governed
WHAT CUNARD RECEIVES
Guaranteed value, every quarter
WHAT CRUISEFOR99P.COM PROVIDES
End-to-end delivery
Full campaign production
Paid media amplification
Creative content suite
Winner management
Charity coordination
Quarterly reporting
Compliance framework
Video, photography and editorial assets
RNG certified
Full audit logs
Transparent winner selection
Pre-approved copy deck
Brand tone protection
GDPR-compliant data
RNG certified
C OMPLIANCE & BRAND PROTECTION
A fully compliant promotional model
1.2–1.8M
campaign impressions
80–120K
campaign impressions
25–40K
campaign impressions
£250K+
campaign impressions
High-value first-time cruiser
acquisition
A premium content library for Cunard's channels
IMPACT FORECAST
What a full year can deliver
THE CASE FOR APPROVAL
Why Cunard should approve now
Zero-risk, high-reward brand amplification
Strong CSR alignment
Guaranteed quarterly visibility
Premium storytelling aligned with Cunard's heritage
Access to new, high-intent audiences
Fully compliant, brand-safe execution
A partnership that elevates Cunard — never discounts it
LET'S TALK
Michael Carlish
Strategic Architect & Partnership Lead
CUNARD × CRUISEFOR99 P.COM
Delivering luxury experiences, meaningful impact, and long-term brand advocacy.